Studio 54 - Painting by Lizabeth

2 Wonderful Ways To Stop Marketing Your Art And Start Selling More

“Think outside the box, collapse the box, and take a f**king sharp knife to it.” ~ Banksy

Art has no need to be marketed to “solve a problem”.

Its purpose is to create a meaningful experience.

As artists, we don’t see our customers with a problem needing to be fixed.

We have no need to make our buyers feel like something is wrong with them.

That our product will make things right again.

Or that we can help to stick the broken pieces of their life back together.

No More Shame

As creators, we gave up on feeling shame for trying to market our art when it doesn’t solve a problem.

We stopped hesitating to share it with the world.

We no longer refrained from announcing our latest collections for fear of rejection.

Now as artists we proudly offer our art as a celebration of beauty.

As a vessel of unique meaning.

And as a simple allowance for raw emotion.

  1. Purpose.
  2. Beauty.
  3. Meaning.
  4. Emotion.

Four reasons why art has true value.

And it is this intrinsic value that sets both the creator and the receiver free to have a healthy exchange without having to resort to solving a damn problem.

People buy art for the simple reason that they like the look of it.

Its aesthetics both pleases them and stir an emotional response.

#1 Wonderful Way to Start Selling More Art

Yayoi Kusama Painting by Lizabeth
Yayoi Kusama Painting by Lizabeth

To better market yourself as an artist, you need to . . .

Stop marketing your art and just make more art!

Here is my portrait of Japanese contemporary artist Yayoi Kusama painting a self-portrait of her younger self.

For Yayoi, art has become her way to express her mental problems and she is quoted as saying:

“I fight pain, anxiety, and fear every day, and the only method I have found that relieved my illness is to keep creating art. So I followed the thread of art and somehow discovered a path that would allow me to live.”

~ Yayoi Kusama

“As an artist, you don’t stop making art because people are not buying it.”

~ Damien Hirst

When people aren’t buying the only problem you need to solve is to make more art.

And then make even more.

“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.” 

— Andy Warhol

#2 Wonderful Way to Start Selling More Art

Sue and John Get Married Painting by Lizabeth
Sue and John Get Married Painting by Lizabeth

To better sell as an artist, you need to . . .

Make art that creates a visceral and emotional response.

Then take great photos and share them.

Focus on showing not telling.

Let people fall in love with your art.

Then make it easy for people to buy your art.

My paintings often express happiness and joy. I like to make people smile when they see my work. The painting “Sue and John Get Married” was a commission that was also a wedding gift for the happy couple.

Old fashioned “problem-solving” marketing insists on having to give our potential customers a “reason to buy”.

Which means we as artists have to sell.

When we shift our perception towards creating art that moves the soul and ignites emotion.

That is giving value enough for it to be sold.

Be an artist, not a marketer.

People want your art.

Now go and create it.

Studio 54 - Painting by Lizabeth
Cher, Elton John and Diana Ross at Studio 54, New York. Illustration by Lizabeth

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